06 Jan

The top 8 eCommerce challenges of 2016

2015 has been a successful year for eCommerce. But its full potential remained untapped with only 12% of EU retailers selling online to consumers in other EU countries, and 37% within their own country.

Similarly, only 15% of consumers purchase online from another EU country, while 44% do so from their own country. An explosive growth is predicted in 2016 and the value of eCommerce is expected to double in the upcoming years.

“Mobile” is becoming the consumer’s preferred way of shopping and mCommerce is set to take centre stage in 2016 with a growth twice as fast as eCommerce. Optimisation of the mobile platform, therefore, is of the highest priority for retailers and suppliers. A survey shows that 69% of them admit that they are busy making their apps and websites (more) responsive and more intuitive for users, customers.

Since 2010 we are talking about the Age of the Connected Customer. Europe has more than 33 million e-shoppers. The technological possibilities for a brand, retailer or e-tailer to connect with customers are enormous. But all services are being criticised. Customers expect truly personalised experiences, and a lot more. So what are the eCommerce challenges of 2016?

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21 Dec

Deception on internet and social media

Who hasn’t sent a text message saying “I’m on my way” when it wasn’t true or fudged the truth a touch in their online dating profile? But Jeff Hancock doesn’t believe that the anonymity of the internet encourages dishonesty. In fact, he says the searchability and permanence of information online may even keep us honest.

In this TEDxWinnipeg talk, Jeff Hancock, associate professor of communication and of information science, discusses how technology is affecting almost all aspects of human life, and deception, one of humankind’s most fascinating behaviors, is no exception.

04 Feb

Big Data have a positive influence on customer loyalty

Consumer-barometer-googleWe are talking a lot about the importance of data. And how these data help us understand our customers and their (future) buying behaviour. But why are we only talking about what insight these data provide us as an organization? Why don’t we share this data with our customers?

The market and customer data that nowadays are within our reach are plenty. Traditionally these are the NAWTE data and sociodemographic (age, sex, marital status, etc.) data. In fact, these data form the basic dataset per customer. If this dataset is not in order, then there is much work to do.

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