13 Feb

The 6 C’s of the Brand Management Circle

A brand consists of the relationships it has with its environment: customers, employees, suppliers etc. After all, without these relationships there’s no imaging, and without imaging there’s no place in the brains. In short: connectivity is key.

Connectivity is an important link in the 6 C’s that give right to the existence of the brand. The 6 C’s can transfer an average brand into a strong brand. This ongoing process is displayed in the Brand Management Circle. Developed by Yabber.

merkmanagement cirkel

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21 Jun

Client-centricity bij Lego ( in Dutch)

Vorig jaar schreef ik over Lego en de merkbeleving die onder andere in de winkels, maar ook online helder naar voren komt. Maar aanvullend is het interessant om stil te staan bij het betrekken van de klant bij de productontwikkeling. In deze video vertelt Connie Kalcher, Vice president, Customer Experience over open innovatie, co-creatie, en lead users.

Zie ook: De brand experience van Lego

Deze post is geschreven in 2010.