A brand consists of the relationships it has with its environment: customers, employees, suppliers etc. After all, without these relationships there’s no imaging, and without imaging there’s no place in the brains. In short: connectivity is key.
Connectivity is an important link in the 6 C’s that give right to the existence of the brand. The 6 C’s can transfer an average brand into a strong brand. This ongoing process is displayed in the Brand Management Circle. Developed by Yabber.