06 Apr

Why innovation requires staying close to your customers (part 1)

Does innovation drive the markets and create demand? Or do continuously changing customers’ needs push companies to adapt their services and products to changed circumstances? Innovation is not the goal, but the ultimate way to stay relevant and valuable and meaningful to your customers.

Nowadays companies can only survive if they have the ability to innovate adequately and to anticipate to changing needs. This is easier said than done. Especially for large, established product and service leaders. These ‘oil tankers’ follow the same path, just as they have done for years, and are having a hard time to change direction. Read More

14 Feb

The new way of working starts now

Almost 3 years ago we started writing about the new way of working, about the knowledge worker, and the changing structures of organisations. Today we read a post on Forbes from Jacob Morgan: “The 14 Principles Of The Future Organization”. Quite interesting.

Like Jacob, we believe that the borders of organisations will blur, literally and figuratively (Read: From flexible working to innovation networks). Not only to enable clients to step in and share their ideas. But also to let knowledge and experience enter at the right moment to innovate, renew and improve products and services. The modern employee needs to use his entrepreneurial skills to cooperate in multidisciplinary teams with customers, potential customers, suppliers, freelance experts, etc. All with different backgrounds, experiences and skills, such as creativity, tecnology, analitical…

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24 May

The sharing economy, based on collaborative consumption

Many new businesses are based on the principles of peer-to-peer sharing and collaboration. The new platforms service these consumers’ needs, and make it possible to build communities with like-minded peers. Communities that care, give, share, swap, reuse, trust and recycle.

A growing group of consumers is getting tired of listening to promises of some of the multinationals. The complaints: ‘The corporates have misused our information, our trust, our brand love. Think about the finance industry. But also the energy and automotive market. Why haven’t they listened to our concerns about openness, transparancy, co-creating, innovation, sustainability etcetera? Yes, they make some small steps, but as we don’t believe in their honesty anymore, we think it is green washing, and not because of us, the society.’

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19 Oct

Sustainable brands – what is sustainability?

The concept of sustainability is everywhere. On packaging, in advertising, connected with brands. But what if we talk about truly sustainable business?

Like the reuse of resources and the desire not to use new resourses for your product or packaging. Or human rights and the emergence of the rights of your customers, employees and society. Or the reducion of transport costs and the ambition to no longer produce in the country with the lowest wages and production costs. Or the health of humans and animals and the will no longer add ingredients that are not good for humans, animals and the environment. Or just being open and honest, willing to share, co-create and collaborate with customers, chain partners or even your competitors.

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29 Jan

Doing good via social media (in Dutch)

Natuurlijk kun je als persoon je online social media gebruiken om te vertellen hoe het met je gaat, waar je bent en wat je hebt beleefd, gezien of gelezen. En als (representant van een) bedrijf kun je dit alles koppelen aan bedrijf en merk. Maar hoe mooi is het niet als je social media inzet voor iets goeds, voor een higher purpose. Niet vanuit commercieel belang, maar vanuit betrokkenheid en de drive om te willen bijdragen.

Deze presentatie van Jennifer Aaker en Nathan Waterhouse gaat over het vinden van de juiste donor. Een ontroerend, maar ook inspirerend verhaal over storytelling, geloof en daadkracht, creativiteit en de kracht van social media wereldwijd.

18 Jul

Ideevorming, social media en innovatie (in Dutch)

Innovatie start met ideeën, zo schreven we eind 2011. Maar hoe kom je eigenlijk aan die ideeën? En hoe zorg je ervoor dat ideeën en gedachten elkaar positief beïnvloeden en daadwerkelijk innovaties ontstaan?

In deze tijd van connectivity kunnen online social media als platforms dienen mensen en ideeën met elkaar verbinden. ‘En wat nu?’ vragen veel organisaties zich af. Gaan we een nieuwe markt op? Moet ons product worden aangepast? Is onze interne organisatie gereed om een nieuwe stap te zetten? En hoe zit het eigenlijk met onze merkbeleving? Vragen waarbij creatief denken kan helpen om oplossingen te vinden.

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