26 Oct

Design that matters at the Dutch Design Week

The Dutch Design Week. I lost count on how many times I have visited this inspiring event. In any case, it feels like an anniversary, so reason for me to post a summary about DDW 2014. It has been great!

Dutch Design

Over the last 5 years, the number of students that focus on ‘doing good with design’ is clearly growing. Subordinated areas in cities, elderly people, disabled people, they all get attention from the students in terms of services, social movements, tangible products, digital products, etc. Next to an eye patch with sensors (for those who have trouble sleeping), a blocks set (for autistic children), a senses stimulating blanket for blind babies, a prosthesis for disabled persons, and a bike for people with down’s syndrome, this year my eyes have set on the objectives ‘getting connected’ & ‘building communities’.

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28 Feb

From flexible working to innovation networks

Het nieuwe werken en netwerken 3.0Implementing ‘smart working’ starts most of the time at the need to redesign an office or improve the ICT. But especially for a spatial designer or (interior) architect it is important to examine the client’s view on ‘work’, to pay close attention to the organisation’s culture, and to analyse in which transition phase the organisation is. Just designing a new office is not the solution.

From research of Integron, Facility beleving in Nederland 2012, it becomes clear that at 25% of the Dutch organisations where ‘smart working’ is implemented, organisation’s culture forms an obstruction for successfully practice ‘smart working’. Within these organisations 25% of the employees is dissatisfied concerning the new design of their flexible working environment. What do they get out of a new office, if their managers do not support working in a different way? Read More

22 Sep

Branding and smart working

Smart working, flexible working, the hospitality office, all are terms which are used to indicate working within office surroundings centred around the users – modern man. But what about the brand experience? It’s time to add this to the discussion on smart working and the new society.

The theory of smart working is mostly based on Human Centered Business Process Management (BPM) also called Human Interaction Management (HIM). An engaged, modern employer wants to offer its employees work surroundings that motivate them, inspire them and offer them the possibilities to obtain the bests from themselves. This only occurs if this employer knows what is needed and how to fulfil those needs. Only if attention is given consciously on employees and their needs, everyone can do his or her work well. Then employees can cooperate pleasantly and effectively. Then everyone enjoys his or her work. And that has a positive impact on the success of the organisation. Read More

26 May

De kracht van de consument (in Dutch)

De huidige consument is betrokken, wil invloed hebben en wil samenwerken. Dat biedt kansen voor organisaties. Ook John Gerzema, schrijver van ‘The brand bubble’ spreekt hierover in zijn inspirerende presentatie bij TedxKC.

Voor organisaties kan het even wennen zijn. De consument betrekken bij alles wat er gebeurt. Maar door goed op de hoogte te zijn van klanten, medewerkers en andere stakeholders, kan worden ingesprongen op ontwikkelingen die gaande zijn en wensen en behoeften die spelen. Zoals de groeiende wens naar duurzame oplossingen, naar inhoud, naar inspraak en de vraag naar transparantie. Een merk dat wil verbinden, dat een platform wil zijn, dat transparant is ‘en socially responsible’ wil zijn, vindt aansluiting bij de consument van anno nu. John Gerzema geeft veel pakkende voorbeelden.

Deze post is geschreven in 2010.

06 May

De observerende ontwerper (in Dutch)

Op kunstacademies leer je primair als vormgever autonoom te ontwerpen. Vanaf je tekentafel of met je tekenprogramma creëer je onafhankelijk een nieuw, op zichzelfstaand ontwerp. Maar als het een ontwerp in opdracht is, is het dan niet essentieel om eerst de opdrachtgever te leren kennen? En achterliggend: de gebruiker (lezer, bezoeker, koper etc.) van je ontwerp?

Het lijkt soms bijna een verboden gebied: de opdrachtgever, klant en eindgebruiker leren kennen. Want wat als je daardoor je eigen signatuur moet loslaten? Dat staat toch haaks op autonoom ontwerpen? Ook bij ruimtelijk ontwerp speelt dit vanouds. Read More

17 Mar

A brand: a network of associations

What is a brand? I use the definition of (emeritus) professor in Commercial Communication Giep Franzen: ‘a brand only exists in the brains of people. It is a network of associations between elements in the memory. These associations are the result of common, simultaneous processing of sensory stimuli in space and time, and of thinking concerning several phenomena in relation to each other.’

This definition makes it clear that a brand is not a physical, visual phenomenon. A brand exists in the head of people, for example customers. A brand consist of bits information, opinions, experiences, interests, aims, emotions, pictures, and intentions in the memory of people. Read More